LOVE Case - Mednet.com Study Example | Topics and Well Written Essays - 500 words

LOVE - Mednet.com - Case Study Example â€Å"A differentiation strategy means that value is provided to customers through the unique features and characteristics of a companys products rather than by the lowest price† (Openlearningworld, 2011). The firm provides value to its customers by allowing them to search for medical information beyond their immediate needs. Differentiation also implies offering a set of meaningful valued differences to distinguish the company’s offering from that of its competitors (Kotler, 2003). The marketing goals of Mednet.com include achieving sales growth, satisfying its customers, increase viewers of the website, and increase its customer base. The firm is currently facing a marketing dilemma due to the fact that one of its largest customers is threatening to bailout on the company and leave for Marvel if the firm does not change its marketing cost formula. The client wants Mednet.com to stop charging for banner impressions. â€Å"Most web businesses generate their revenue via these banner impressions (advertising)† (Essortment.com, 2011). Approximately 80% of the firm’s revenues come from banner impression sales. The first option is to eliminate the banner impression advertising in order to match the pricing strategy of Marvel. This is not the best option because it would drastically reduce the revenues of the company. Executives of the company estimated the company would lose 80% of its current sales. The second option is to keep the current pricing strategy without making any adjustments. A third pricing strategy is to reduce the price structure of the company and substitute the income by adding additional services. â€Å"Pricing is an important strategic issue because it is related to product positioning† (Netmba.com, 2012). When a company charges a price that is too low the customer perception is that the quality of the good or service offered by the firm is low. Mednet.com can change its revenue

Greater London Authority - Analysis of environmental policy Assignment

Greater London Authority - Analysis of environmental policy - Assignment Example In developed countries the potentials for establishing successful Environmental Policies are usually high, taking into consideration the technology and the funds required for supporting these initiatives. However, failures when developing or implementing these policies cannot be eliminated. This fact has been verified in the case of GLA’s Environmental Policy. The particular policy had to faced delays and failures even if it has been continuously supported by the Mayor of London. The reasons of these failures are presented below using Gap Analysis. A survey is also employed for showing the Policy’s strengths and weaknesses. It is proved that the success of the Policy in the long term would be depended on the ability of its planners to make appropriate changes, so that the terms of the Policy are aligned with the standards of the ISO 14001. 1. Introduction The identification of effective policies for managing environmental issues can be characterized as one of the most i mportant challenges that governors and authorities worldwide have to face. In practice, it has been proved that the success of environmental policies can be delayed due to a series of factors that cannot be predicted in advance. Still, the use of ISO standards when developing and implementing environmental policies can minimize the risk for unexpected failures. Greater London Authority has established an Environmental Policy in order to address a series of environmental issues related to the greater London area. The Mayor of London has supported this initiative in all its aspects. However, the effectiveness of the Policy seems to be kept at average levels, as indicated in a survey conducted for this issue. The various aspects of this Policy are evaluated using relevant literature. A gap analysis has been also conducted for identifying the potential weaknesses of the Policy, so that appropriate recommendations for its improvement to be made. 2. GLA and the Mayor Office in London â₠¬â€œ environmental policy 2.1 Responsibilities of the GLA and the Mayor The Greater London Authority (GLA) has been established in order to address a series of critical issues related to the greater London area. The authority was introduced through the GLA Act 1999 (GLA About us 2012). The GLA Act 2007 enhanced the authority of GLA so that the needs of people in London in regard to ‘housing, environment, health and culture’ (GLA About us 2012) are fully covered. The activities of GLA mostly focus on the development of the following areas: ‘society, economy and environment’ (GLA About us 2012). For achieving the above target GLA promotes a series of values, such as ‘integrity, fairness and accountability’ (GLA About us 2012). Particular importance is also given to leadership, as a factor that can highly influence the performance of GLA in all areas presented above. The term leadership in regard to GLA is related to the organization’s Corp orate Management Team (GLA About us, Corporate Management Team 2012). The responsibilities of Mayor are mainly related to the following are